This group was created to build a globally competitive marketing strategy and conduct market research with consumers, to align FSC’s marketing more closely to this audience.
- Implement a competitive positioning strategy and conduct consumer market research that will subsequently feed into a revised global brand strategy and subsequent global marketing and communications strategies, providing a framework for all markets to devise their own national strategies.
- Emphasize the impact, value proposition, target audiences, and messaging of FSC globally.
- Create marketing and communications strategies for implementation in priority markets to help deliver the aims of The FSC Global Strategic Plan.
Results achieved to date
- The group is currently conducting consumer market research in key countries, to build a global brand strategy towards the end of 2017.